(KANSAS CITY, Kan.)— The controversial comments made by Sports Radio 810 host Kevin Kietzman regarding Kansas City Chiefs head coach Andy Reid and his family sparked outrage on social media.
Fans around Kansas City and media personalities across the country took to Twitter and Facebook to express their disgust with the Kansas City radio host's comments.
Kietzman apologized for his comments Tuesday evening, but Union Broadcasting, the owner/operator of 810, suspended Kietzman Tuesday for the comments.
But what's next for the longtime Kansas City media host? SJC Marketing owner Susan Campbell, who helps local businesses in the St. Joseph area said there a few routes this can go.
"It has everything to do with what he's trying to accomplish if he wants to stir up controversy to drive a bigger audience, he did a great job," Campbell said.
But Kietzman is adamant that wasn't the goal.
"If he still wants to stay on the good side of the Chiefs and Andy Reid and have that extra insight into what it is they're doing, then he can get the scoop and relate to the listeners," Campbell said.
In today's media landscape, it's a tricky balance of being opinionated and crossing a line.
Eagle Radio's Dave Riggert, who is the voice of Missouri Western State University athletics and the St. Joseph Mustangs said he always has to be careful of how he puts his thoughts into words.
"You have to think that the person you are talking about, they're listening and how would they react if you were face to face with them and be cognizant of what you say," Riggert said.
Kietzman's future at 810 is unknown, but public relations specialist like Campbell said a situation like this can permanently damage relationships in the community and the Chiefs.