Allied Arts Council celebrates rebranding with ribbon cutting
ST. JOSEPH, Mo. (KQTV) -- The Allied Arts Council (AAC) has revealed a complete rebranding, and celebrated the milestone with a ribbon cutting from the St. Joseph Chamber of Commerce.
The rebrand comes after the retirement of several long-standing staff members.
“We kind of had a changing of the guard,” said Brooke McBride, Director of Strategic Communications for the Allied Arts Council. “The people who were before us retired and went on to do different things. Since we were all kind of new and fresh, we wanted to look at who we are, where we've been, and where we're going. So, we decided to go with a rebranding.”
The council worked with creative professionals to hone their mission and vision, resulting in a new, more minimalistic logo.
The previous logo featured traditional icons like drama masks and music notes.
The new design opts for a cleaner, more modern look using a palette of yellow, blue, and orange.
McBride explained the significance of the new colors, noting that the yellow and orange represent the “brightness and joy” that the arts bring to the community.
In contrast, the blues represent the council’s more serious side, the business of advocacy, funding, and ensuring the arts are properly supported.
“It’s not all fun and games,” McBride said. “We’ve got to do the work, get the funding, make sure the money is there so we can continue to offer those opportunities in St. Joseph.”
The rebrand also introduced a new tagline: “Together, We Create.” The phrase replaces the previous tagline, “Bringing arts and people together.”
“We create community. We create opportunity,” McBride said.
While the logo and colors are new, the council’s core message remains unchanged, with a primary focus on advocacy, ensuring the arts are accessible to everyone in St. Joseph and fighting for proper funding at the state level in Jefferson City.
“We’re the ones that are behind the scenes, making sure that arts are accessible to everyone in St. Joseph,” McBride emphasized. “That funding helps all of our different agencies bring in different shows and activities. We want to make sure from kids to seasoned older individuals have all the opportunities they want to participate in the arts.”
McBride expressed gratitude for the community’s support, particularly the Chamber of Commerce for helping organize the ribbon-cutting.
“It takes the city. It takes the chamber. It takes the convention bureau,” she said. “We appreciate all those people helping us.”
While the organization has rebranded, McBride says the goal remains the same, to keep the arts alive and thriving in St. Joseph.
More information can be found on their website here.
