Stacker Business & Economy

In-house vs. agency marketing for PE-backed multi-brand companies comes down to three real options: an in-house team, one centralized agency, or multiple specialist agencies. The model depends on the expertise required, the number of brands and markets, how much local flexibility each brand needs, execution speed, reporting complexity, and how much centralized oversight leadership wants,

Your decision to rebrand (or not) following an acquisition will define its performance. This guide from WebFX provides the models and scorecards that teams can use to make an informed decision.   Whether you should rebrand after an acquisition doesn’t have a one-size-fits-all answer. As mergers and acquisitions have a 70% or higher failure rate,

Bot traffic is wasting your ad budget in two ways: The money it burns on fake clicks and fake leads, and the damage it does to the data your campaigns learn from. More than half of all web traffic is now automated, and a meaningful share of paid media spend can be exposed to traffic

Organizations have spent years redesigning performance processes to support employee development, strengthen talent decisions and improve business performance. The harder challenge is helping leaders consistently commit to those processes amid competing priorities. Performance management now asks leaders to provide ongoing coaching, support employee development, document performance throughout the year and connect individual contributions to business

You’ve navigated the acquisition — now your task is to make it a success by learning how to protect SEO’s performance during the merger. Here, WebFX shares an eight-step process.   Acquiring a brand doesn’t mean absorbing its website. There are plenty of organizations that maintain separate websites for their brands because that approach makes

Branded t-shirts, tote bags proudly displaying the company logo, or that customized tumbler sitting on a colleague’s desk. What do all of these have in common? They’re all part of a company’s marketing strategy, designed to build brand awareness and nurture business relationships. Companies use branded merchandise, products, and giveaways (aka corporate swag) as silent brand

Leading a service business often means keeping an eye on every variable that could jeopardize productivity, revenue and retention. However, even with committed teams, happy clients and respected deadlines, money may still end up being lost. That’s a frustrating scenario for agency and consultancy leaders. So where could the losses be coming from? Research from Toggl suggests response

The biggest advancement in AI sales agents comes from the software sector sales and revenue teams in the past 13 months, according to data from ZoomInfo. That’s more than three-and-a-half times the next-closest industry. Business services came in second, finance in third and after that, the field thins out fast. The speed at which vendors