Voters share opinions about political ad surge

ST. JOSEPH, Mo. (KQTV) -- With the midterm elections approaching, political ads are dominating commercial breaks, mailboxes and phones.

According to AdImpact, political advertising spending and reservations for the 2025-26 election cycle are projected to total $11.21 billion.

Political advertisements can cover a range of topics, from ballot issues to the character of individual candidates.

One resident, who asked to remain anonymous, said she doesn't care for political advertisements and typically doesn't pay attention to them.

"They're dressed up in their best clothes and have the best smile. The other person could be very much more desirable for it isn't dressed up that day," she said.

Another anonymous resident said political advertisements, especially Amendment 3 ads, can sometimes be confusing and conflicting.

"With two issues on the ballot, instead of having them separate, that's one thing that bothers me. I don't understand that vote on Amendment 3."

He doesn't understand the negative campaigning and attacks between political candidates.

"...Going back and forth, let people make up their own mind," he said.

He also said some people may be influenced by political advertisements, but voters should do their own research before making decisions.

"Not believe everything...What they're told on television, radio or mail," he said.

A third resident, who also asked to remain anonymous, said political advertisements do not influence how he votes.

"I think there's been a lot of ads for generations," he said. "Some of them are pretty silly, but that's not how I choose my candidates."

Election Day will take place on Tuesday, Nov. 3.

To find information on candidates and propositions featured on the ballot, visit KQ2.com/voterguide.